Ergonomics and style are the two factors that most influenced the design of the Fusion backpack. French designer Jérôme Olivet created this knapsack to be both functional and stylish. That sounds like a simple task, but many backpacks seem to prioritize either form or function. This creates fashionable bags that damage backs and eyesores that are ergonomic.
The Fusion backpack is designed to be less rigid, flowing with the curves of your body. It has a very minimalist design, with the zipper secreted on the inside of the bag, not the outer portion. Olivet was obviously thinking of urbanites when he created this concept as it is big enough to hold a 15" MacBook Pro. The simple design of the Fusion backpack means that it should be relatively easy to put into production.