Nike Basketball's Air Foamposite One Comes in an Eggplant Hue
Nike Basketball's Air Foamposite One comes in an eggplant colorway, which originally was unveiled back in 2010. The sneaker delivers shimmery hues at the abstract shaped overlays made from the brand's Foamposite. The lateral side at the forefoot also features a large area.
All of this sits on top of a luxe white leather base foundation detailed with black tabs, tongue, and trimming. Branding details can be found at the embroidered Swoosh and the classic purple One Cent badge at the lateral quarter. The midsole is lined with EVA foam in purple for support and comfort with the clear Air Max cushioning unit. Black and purple outsoles round out the shoe in a wavy design.
Image Credit: Nike
All of this sits on top of a luxe white leather base foundation detailed with black tabs, tongue, and trimming. Branding details can be found at the embroidered Swoosh and the classic purple One Cent badge at the lateral quarter. The midsole is lined with EVA foam in purple for support and comfort with the clear Air Max cushioning unit. Black and purple outsoles round out the shoe in a wavy design.
Image Credit: Nike
Trend Themes
1. Eggplant-colored Footwear - Disruptive innovation opportunity: Creating unique and eye-catching colorways for sneakers to cater to consumers looking for bold fashion statements.
2. Shimmery Overlay Sneakers - Disruptive innovation opportunity: Incorporating metallic or shimmery overlays into sneaker designs to enhance visual appeal and create a futuristic aesthetic.
3. Abstract-shaped Foamposite - Disruptive innovation opportunity: Experimenting with abstract-shaped overlays made from foam materials to introduce unconventional and avant-garde designs in the sneaker market.
Industry Implications
1. Footwear Industry - Disruptive innovation opportunity: Collaborating with fashion brands to introduce unconventional colorways and materials in footwear to attract a wider consumer base.
2. Fashion Industry - Disruptive innovation opportunity: Partnering with sneaker companies to create unique and fashion-forward footwear designs that blend streetwear and high fashion aesthetics.
3. Sportswear Industry - Disruptive innovation opportunity: Integrating innovative material technologies, such as Foamposite, into sports footwear to enhance performance, durability, and style.
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