A few photography-inspired hoodies and crewnecks are a part of Fear of God's floral streetwear collection for its ESSENTIALS range. The Fall/Winter 2019 season for the contemporary fashion brand effortlessly mixes artistic drive with modern cuts. The aesthetic cues in the garments — one that is concentrated into the mesmerizingly dreamy vibe of the photography of Shaniqwa Jarvis. While the photographs are blown up on the back of the floral streetwear, the front is balanced out by a minimalist 'ESSENTIALS Fear of God' slogan on the left-hand side of the crewneck/ hoodie.
The floral streetwear offerings for the Fall/Winter 2019 season are made available to consumers through the SSENSE web store. While the hoodies retail for $100 USD, the crewnecks are $90 USD.
Why This Trend Is Growing
- Photography-inspired Streetwear
- Incorporating photographic elements into streetwear designs presents opportunities to merge artistic inspiration with fashion.
- Floral Streetwear Collections
- Designing streetwear with floral patterns provides an innovative twist to traditional street fashion.
- Minimalist Slogans on Streetwear
- Incorporating minimalist slogans on streetwear creates a juxtaposition of simplicity and boldness that can be a disruptive innovation.
Industries Being Reshaped
- Fashion Industry
- The fashion industry can benefit from using photography and minimalist design in the creation of streetwear, creating unique designs that merge art and fashion.
- Photography Industry
- The photography industry presents opportunities to collaborate with fashion brands and showcase artwork in a new way.
- E-commerce Industry
- E-commerce platforms like SSENSE provide a global platform for innovative streetwear designs to reach consumers worldwide, presenting opportunities for growth and expansion in the streetwear industry.
