Bring back the over-the-knee socks and top hats, bundle up in wool trench coats and set your hair free: According to Huffer, cute and casual is the theme, and young and flirtatious is the feel.
I absolutely love the girly flair on the coats, but if you're not into coats, try cropped winterized sailor jackets and thick leggings. Wear the innocence on your sleeves and accessorize it with a bow. This campaign could not get any sweeter or easier to love. Huffer will without a doubt take a chunk out of American Apparel's market.
Why This Trend Is Growing
- Casual Holiday Fashion
- Opportunity for innovative, cute and casual clothing that appeals to youthful consumers during the holiday season.
- Girly Flair Coats
- Opportunity to create coats with feminine details that add a touch of playfulness to winter outfits.
- Winterized Sailor Jackets
- Opportunity to design winterized versions of classic sailor jackets for a trendy and cozy look.
Industries Being Reshaped
- Fashion Retail
- A chance for fashion retailers to tap into the market of young consumers looking for cute and flirty holiday fashion.
- Outerwear
- Opportunity for outerwear brands to offer coats and jackets with unique details and styles for the holiday season.
- Leggings and Accessories
- An opening to produce trendy and warm leggings and accessories that complement holiday fashion looks.
