Competitive folks who own the Jawbone UP are going to want to download the Fitcoin app. No, Fitcoin is not a form of bitcoin that can only be used to purchase exercise equipment. No, the Fitcoin app is designed to let those who own the Jawbone UP compete against one another in fitness challenges where the winner earns cash.
The idea behind the Fitcoin app is actually quite simple. Everyone wants to get fit, but they often need an extra motivation to do so. That's where Fitcoin comes in. The app lets groups of friends set challenges and then buy into them. The first person to hit the set goal wins the money. Simple, right? Money usually tends to stoke the competitive flames, so it's no surprise that the Fitcoin app is effectively like exercise gambling.