The First Impression Dedicate Editorial Displays Urban Elegance

 - May 4, 2013
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Photographer Lara Gilberto captures the 'First Impression' Dedicate fashion story for the style publication's 30th issue. This striking image series features model Benoni Loos who is captured both outdoors and in studio.

Benoni sports a rich wardrobe of the season's hottest streetwear styles that reference a multitude of pop culture themes including the revival of a retro hip-hop style aesthetic and the return of 60 pop art imagery.

Whether dressing the model in corporate logo prints, oversized sweats or streamlined suiting, the photoshoot's stylist James Thomas creates a cultural mashup fit for today's generation of fashionable males. The 'First Impression' Dedicate editorial defines the meaning of the modern urban uniform thanks to its mix of both sophisticated and street inspired menswear picks.