Trulioo is a data exchange and identity verification service that collects big data and financial analytics for a variety of participating brands. Compatible with crowdfunding platforms like Kickstarter, FundRazr and Square, Trulioo connects retailers and innovators to consumer verification data across 40 different countries.
According to the brand, "data exchange enables clients and partners to set prices for elDV on a regional basis." In addition to being used for financial analytics, this service verifies consumers without saving their personal information. While beneficial for retailers and major brands, this web platform is non-invasive for consumers and protects their privacy. Though leveraging social networks, ad history and even mobile applications, this service ensures consumers' identities are kept confidential without sacrificing important data. Overall, this platform is ideal for those looking to strengthen consumer relationships while better understanding their target demographic.