adidas has revealed a pair of sneakers that pays tribute to the Filipino heritage of Houston Rockets' Jalen Green. Currently, in the NBA, there are only three NBA players of Filipino descent. The sneakers will also pay tribute to AAPI Heritage Month through this pair of adidas BYW Select model.
The sneakers arrive in a mismatched color scheme, with the left sneaker coming in blue uppers with a red lacing system and the right sneaker in red uppers and a blue lacing system. The colors of the sneakers are chosen to resemble the Philippines flag, which has red, blue, and yellow colors. Both sneakers have white midsoles with touches of yellow as well as on the soles. Other details include a white pull tab and neoprene heel counter.
Image Credit: adidas
Key Themes Behind This Trend
- Heritage-inspired Sneakers
- Opportunity for footwear brands to create more heritage-inspired products to honor diverse cultures and their heritage.
- Mismatched Color Schemes
- Creating mismatched colorways for sneakers and other fashion products presents an opportunity for brands to offer unique and personalized products.
- Tribute to Underrepresented Cultures
- There is an opportunity for brands to pay tribute to underrepresented cultures in fashion products, which can help them connect better with diverse audiences.
Where This Applies
- Footwear
- Footwear brands can leverage heritage-inspired designs and mismatched color schemes to offer unique and personalized products to consumers.
- Fashion
- Fashion brands can pay tribute to underrepresented cultures in their products to connect better with diverse audiences.
- Sports
- Sports brands can create products that honor the heritage of athletes from diverse backgrounds, which can help them build stronger relationships with fans from those communities.
