The FILA Explorer collection is debuted at the sports brand's pop-up on 428 Broadway in SoHo, New York City. While the pop-up pays homage to the brand's history, the offerings are geared toward celebrating the adventurous spirits of FILA's consumer demographic.
Form functional waist packs that feature a plethora of contrasting colors to footwear models that present a hybrid between running shoes and hiking boots, the FILA Explorer collection can definitely capture and hold the attention of individuals.
For aesthetic cues, the brand looks toward "Canyons, Mountains, Woods, and Elements." Moreover, a great inspiration for this capsule is Reinhold Messner who conquered Mount Everest in 1978.
To further supplement the striking FILA Explorer collection, the brand also organizes panel discussions, drawing its consumer base in.