The FILA Explorer collection is debuted at the sports brand's pop-up on 428 Broadway in SoHo, New York City. While the pop-up pays homage to the brand's history, the offerings are geared toward celebrating the adventurous spirits of FILA's consumer demographic.
Form functional waist packs that feature a plethora of contrasting colors to footwear models that present a hybrid between running shoes and hiking boots, the FILA Explorer collection can definitely capture and hold the attention of individuals.
For aesthetic cues, the brand looks toward "Canyons, Mountains, Woods, and Elements." Moreover, a great inspiration for this capsule is Reinhold Messner who conquered Mount Everest in 1978.
To further supplement the striking FILA Explorer collection, the brand also organizes panel discussions, drawing its consumer base in.
The FILA Explorer Collection is Ultra-Vibrant and Dynamic
1. Ultra-vibrant and Dynamic Collections - Disruptive innovation opportunity: Develop bold and energetic collections that captivate adventurous consumers.
2. Hybrid Footwear Models - Disruptive innovation opportunity: Combine the functionality of running shoes with the durability of hiking boots to create versatile footwear options.
3. Adventure-inspired Aesthetics - Disruptive innovation opportunity: Design collections inspired by nature, such as canyons, mountains, woods, and elements, to appeal to adventurous individuals.
1. Sports Apparel and Footwear - Disruptive innovation opportunity: Create sportswear and footwear that focuses on exploration and adventure, targeting a specific consumer demographic.
2. Outdoor Recreation - Disruptive innovation opportunity: Develop products and experiences that cater to adventurous consumers who enjoy outdoor activities like hiking and trekking.
3. Athleisure Fashion - Disruptive innovation opportunity: Merge sportswear with casual wear that embodies an adventurous and dynamic lifestyle, appealing to fashion-forward individuals.