Cheese-Paired Fig Spreads

Fortnum & Mason's Fortnum’s Fig Cheese is a Cheese Board Essential

Fortnum & Mason's Fortnum’s Fig Cheese is an artisan spread from the UK-based fine food retailer, specializing in everything from artisan pantry staples and spirits to wine, champagne, confections and festive hampers for the holidays.

The fruity spread is specially made as a cheeseboard addition, pairing with richly flavored favorites like blue cheeses. The spread is made from a combination of simple and raw ingredients including cane sugar, fresh figs, water and concentrated lemon juice, with each product made in small batches and in England for Fortnum & Mason.

A great stocking stuffer for foodies and cheese lovers this holiday season, this Fig Cheese spread makes creating the perfect cheese or charcuterie board easy. The product speaks to growing consumer desires for cheese-paired condiments as snack platters become more elaborate as a result of expert-led Instagram and YouTube tutorials.

Cheese-paired Condiments
Opportunity for creating innovative condiments specifically designed to pair with different types of cheese.
Artisan Pantry Staples
Disruptive innovation potential in developing high-quality, small-batch pantry items using simple and raw ingredients.
Elaborate Snack Platters
Growing consumer demand for aesthetically pleasing and curated snack platters, creating opportunities for unique food products and garnishes.

Sectors Adopting This

Gourmet Food Retail
Potential for retailers to offer a curated selection of artisan spreads, condiments, and pantry staples.
Cheese Manufacturing
Innovation in creating new cheese varieties or enhancing existing ones to complement and be paired with unique condiments.
Social Media Influencers
Opportunities for influencers to create content showcasing elaborate snack platters and recommend compatible condiments and cheeses.
SCORE
3.4 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 38%
Activity 54%
Freshness 10%