Collective Smorgasbord Fashions

The Converse x Fashion East Autumn/Winter 2013 Collection is Mixed

Celebrated company Converse partnered up with Fashion East to churn out a wonderful and eclectic fashion show.

Fashion East is a fantastic non-profit initiative that attempts to promote and perpetuate the work of young designers. The company receives financial assistance from Topshop, TOPMAN and The London Development Agency. Together with Converse the organization was able to allow three talented designers the opportunity to show a collective of fashions for the autumn/winter runway. These three lucky designers include Claire Barrow, Ryan Lo and Ashley Williams. Each participant went for a distinct look true to their own personal design aesthetic. Barrow's channeled metallics, Lo utilized pastel colors and Williams took her inspiration from Elvis Presley.

The Fashion East movement allows young designers the opportunity to showcase their talent and the show with Converse was a huge success.

Collaborative Fashion Shows
The success of the Converse x Fashion East collaboration demonstrates the potential for future partnerships that showcase the work of young designers.
Support for Young Designers
Initiatives like Fashion East provide financial assistance and platforms for emerging talent, fostering innovation in the fashion industry.
Distinct Design Aesthetics
The showcased collections by Claire Barrow, Ryan Lo, and Ashley Williams highlight the value of unique and individual design aesthetics in the fashion world.

Sectors Adopting This

Fashion Collaborations
Collaborative projects between established brands and non-profit initiatives like Fashion East present disruptive innovation opportunities in the fashion industry.
Fashion Funding and Support
Investment in initiatives that provide financial support and platforms for young designers can lead to disruptive innovation and fresh perspectives in fashion.
Fashion Design
The varied design aesthetics showcased in the Converse x Fashion East collection demonstrate opportunities for disruptive innovation within the fashion design industry.
SCORE
2.8 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 26%
Activity 50%
Freshness 8%

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