The iconic adidas YEEZY BOOST 350 V2 sneaker model arrives in a new Fade colorway option to offer soft hues for those who prefer a more muted design. The shoe will join the brand's Fall 2020 roster and set to launch officially in the next month.
The new tonal update features a brown base foundation across the upper with multi-tones that color it throughout. This way, it gives the shoe a textured finish before it is woven with post-dyed monofilament side striped accents. This can be seen on the middle of the lateral side to give it a blue detail, adding some contrast. The rest of the shoe includes tonal webbing, weaved laces, matching sockliners, and a light gum rubber sole unit.
Image Credit: adidas
Key Themes Behind This Trend
- Muted Design Sneakers
- Opportunity for brands to offer sneakers with soft hues and textured finishes for those who prefer a more subtle aesthetic.
- Post-dyed Accent Details
- Innovation in the use of post-dyed monofilament side striped accents to add contrasting details to sneakers.
- Tonal Webbing and Laces
- Trend towards sneakers with matching tonal webbing, weaved laces, and sockliners for a cohesive look.
Where This Applies
- Footwear
- Brands in the footwear industry can explore the market for muted design sneakers with unique accent details.
- Textile and Dyeing
- Opportunity for textile and dyeing companies to develop innovative techniques for achieving soft hues and textured finishes in sneakers.
- Rubber Manufacturing
- Rubber manufacturers can capitalize on the demand by producing light gum rubber soles for sneakers with muted designs.
