RETROSUPERFUTURE is well known for its ultra-chic and futuristic eyewear collections and in September, the brand released a stunning series of exclusive sunglasses for Starbucks. The pieces are to be sold at the global coffee house's Reserve Roastery — a luxe activation that celebrates the origins of coffee and provides guests with an immersive and informative experience.
Starbucks Reserve Roasteries are located in Seattle, Shanghai, and Milan, with future openings scheduled for New York City, Chicago, and Tokyo. The locations boast the luxurious and elegant vision of the brand. RETROSUPERFUTURE took this into consideration as it produced the designs for the exclusive sunglasses collection. Made from acetate, the eyewear embraces an earthy palette and tortoiseshell elements that is seamlessly integrated into the coffee house's narrative.
What's Driving This Trend
- Luxe Co-branded Products
- Brands teaming up to create exclusive and stylish products for a unique consumer experience.
- Experiential Retail
- Creating immersive and informative in-store experiences that enhance the brand's narrative.
- Design Integration
- Integrating elements of a brand's aesthetic into product design for a cohesive and visually appealing collection.
Who This Affects Most
- Fashion
- Collaborations between fashion brands and retailers to create limited-edition collections.
- Food and Beverage
- Creating unique branded products and experiences in partnership with well-known food and beverage establishments.
- Retail
- In-store activations and collaborations that engage customers and drive foot traffic to physical stores.
