Minimalist Laid-Back Menswear

PICANTE Launches Its Crisp and Concise 'Everyday' Collection

UK-based fashion label PICANTE has announced the launch of its latest collection titled 'PICANTE everyday.' Much like its other capsules released this year -- 'Class of 2022' and 'Summer Tee' -- the new collection delivers a range of laidback styles featuring oversized cuts and minimal detailing.

In addition, the line has been designed so that each garment ages with intention every time it is worn. A definite standout piece is the oversized polo sweatshirt, which features a cropped waist and dropped shoulders. The sweater is also made from organic cotton and comes with a button collar design rather than a hood. The rest of the capsule is made up of mesh shorts, which arrive in blue and black.

Image Credit: PICANTE

Laidback Menswear
Opportunity to launch new lines of clothing that offer comfortable yet fashionable and minimalist designs.
Organic Materials
Disruptive innovation opportunity to create a new line of fashion products made entirely from organic and sustainable materials that are friendly to the environment.
Intentional Aging
Opportunity to explore the use of textiles that age intentionally and transform with every wear, giving the clothing unique properties.

Sectors Adopting This

Fashion
The clothing industry can create new collections or release a new line of clothing that is specially designed to suit the minimalist and laid-back fashion trend.
Sustainability
Environmentally conscious companies can leverage this fashion trend to create sustainable clothing made out of organic and recyclable materials.
Textile and Apparel Manufacturing
Manufacturing companies in the clothing industry can create clothes using robust and textured fabrics to offer comfort with a unique style.
SCORE
1.9 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 33%
Activity 12%
Freshness 13%