Online glasses brand JINS Eyewear has announced an all-new collaboration with the anime show EVANGELION that will feature optical frames and sunglasses based on the series' 'EVA UNIT-01' and '02.' The new partnership aims to celebrate the upcoming 'EVANGELION: 3.0 +1.0 Thrice Upon a Time' film.
Inspired by the show's 'EVA UNIT-01' the collection's 'Test Type Unit 01' eyeglasses come in a gray steel frame with purple accents and green hexagonal tips. Meanwhile, the 'The Production Model Unit 02' -- based on the 'AVA UNIT-02' -- come equipped with black rims featuring four studs intended to mimic the appearance of the robot's eyes.
Finally, the 'Test Type Unit 01 Sunglasses' are a sporty pair of shades built with interchangeable silver and rainbow chrome lenses.
Image Credit: Jin
Key Themes Behind This Trend
- Anime-inspired Eyewear
- Partnering with popular anime shows to create limited-edition glasses and sunglasses based on iconic characters is a disruptive innovation that can appeal to the passionate and dedicated fans of the anime world.
- Fashion Collaborations
- Collaborating with pop culture shows to create fashion items like eyewear is a disruptive innovation that can help to attract new audiences to fashion brands.
- Interchangeable Lenses
- Designing glasses with interchangeable lenses is a disruptive innovation that can make eyewear more versatile and customizable for customers.
Where This Applies
- Eyewear Industry
- Partnering with popular anime shows to create limited-edition glasses and sunglasses based on iconic characters is a disruptive innovation that can help the eyewear industry tap into niche markets and differentiate themselves from competitors.
- Fashion Industry
- Collaborating with pop culture shows to create fashion items like eyewear is a disruptive innovation opportunity that the fashion industry can use to stay relevant and appeal to younger audiences.
- Technology Industry
- Creating eyewear with interchangeable lenses is a disruptive innovation that the technology industry can use to enhance eyewear capabilities and improve user experience.
