The Études x The New York Times capsule collection celebrates the iconic newspaper and is centered "around the general theme of history versus daily information." The collaborative menswear range consists of statement streetwear like canvas jacket and utility vest outerwear along with a printed hoody, a printed dress shirt and a classic logo tee. In terms of accessories, the brand unveils a wool scarf, a logo-adorned cap and statement socks.
With both bold black and white pieces present, the iconic New York Times logo is featured prominently on each item. Though an unlikely collaboration at first glance, the Études x The New York Times collection speaks to young consumers' growing desire for niche merchandise and streetwear collectibles.
Following in the footsteps of cult streetwear brand Supreme -- recently gaining attention for its New York Post collaboration -- Études stays true to its functional and minimalist aesthetic while spotlighting a legendary newspaper logo.