Cold Laundry's Escape the Noise Capsule Explores Minimal Comfort
References: coldlaundrystores & hypebeast
London-based fashion label Cold Laundry introduces the new Escape the Noise campaign, offering a slew of unisex clothing pieces. These are minimally designed and ensure comfort with the soft textures and cozy tonal palette. The colors that make up the collection includes beige, gray, cream, and blue, for an earthy and comfortable spirit.
The silhouettes follow through with the same theme, with long sleeve shirts, sweatpants, hoodies, and sweaters. The rest of the capsule features workwear and polo shirts with some selections of formal options as well. The simplistic aesthetic of the brand is rooted in everyday apparel and some outerwear options in the same theme. The puffer jackets in the campaign are offered in brown or black as the range is complete with sneakers and heels.
Image Credit: Cold Laundry
The silhouettes follow through with the same theme, with long sleeve shirts, sweatpants, hoodies, and sweaters. The rest of the capsule features workwear and polo shirts with some selections of formal options as well. The simplistic aesthetic of the brand is rooted in everyday apparel and some outerwear options in the same theme. The puffer jackets in the campaign are offered in brown or black as the range is complete with sneakers and heels.
Image Credit: Cold Laundry
Trend Themes
1. Minimalist Relaxed Fashion - Opportunities exist for developing more minimalistic and comfortable unisex clothing pieces, shoes, and accessories that cater to people looking for a simple yet stylish clothing experience.
2. Neutral Tones Clothing Line - Developing a clothing line with neutral-toned colors such as beige, gray, and cream can provide businesses with a competitive advantage and meet the growing demand for simple and functional everyday apparel.
3. Unisex Clothing Capsule Collection - Entrepreneurs who come up with creative capsule collections featuring unisex clothing, workwear, and formal options can benefit from a growing market of people who value both comfort and style in their apparel choices.
Industry Implications
1. Fashion Retailers - Fashion retailers looking to broaden their product range can invest in creating unisex clothing lines with a neutral-toned color palette that emphasize comfortable fits while not compromising on style.
2. Athleisure Wear Industry - There is a potential opportunity for the athleisure wear industry to adopt a more minimalist and comfortable design approach, and tap into a market of people who are looking for comfortable and stylish apparel for their daily routines.
3. Online Fashion Marketplace - Online fashion marketplaces can partner with brands and designers that have a knack for creating comfortable and stylish unisex pieces to capture a growing market of people who value relaxed and simple fashion choices.
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