Recent graduate Erika Janavi showcased her latest collection on C-Heads. The unique collection features embroidery, knitted lace, screen-printed garments and latex floral patterns done by hand. When discussing her vision, Janavi reveals, “My collection was inspired by body canvas like skin, veins, tattoos and I interpreted my illusion of preserved skin worn as a garment."
Models Maxine Anastasia and Jessica Tinkler look like living dolls, posing with stiff body language and vacant, dead-eyed expressions. To finish off, Andrea Csoka-Nemeshegyi provided the girls with a rosy makeup look that manages to look startlingly funereal. Overall, the editorial possesses an ominous vibe that will haunt you long after you've finished browsing through it.
Leva Blaževičiūtė photographed the girls at the 'This and That' store in London.
What's Driving This Trend
- Body Canvas Fashion
- Opportunity for fashion brands to explore garments inspired by body canvases like skin, veins, and tattoos.
- Handcrafted Embroidery
- Creative potential for designers to incorporate handmade embroidery techniques into their collections, adding a unique and personalized touch.
- Living Doll Aesthetic
- Emerging trend of fashion editorials featuring models with doll-like appearances, creating an unsettling and haunting atmosphere.
Who This Affects Most
- Fashion
- Fashion brands can capitalize on the trend of body canvas fashion, offering garments that showcase unique and intricate designs inspired by skin, veins, and tattoos.
- Textile and Apparel Manufacturing
- Opportunity for textile and apparel manufacturers to cater to the demand for handcrafted embroidery, providing materials and support for designers looking to incorporate this technique into their collections.
- Magazines and Publishing
- Publishers can tap into the growing interest in the living doll aesthetic, creating editorials and content that captivate audiences with haunting and unsettling visuals.
