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Puma's Concept Boutique Also Retails Its En Pointe Collection

 - Mar 30, 2018
References: hypebae
In celebration of its new En Pointe collection, PUMA has launched a new wellness-themed concept boutique inside of its Harrods location.

Of course, the new facility will house all of the brand's most recent collections, but the space's main purpose is to bring people together to engage in a variety of sporting and wellness-based activities. Recently, the space hosted a women's- only yoga event that hoped to inspire and encourage people to get more active. The event also gave people an opportunity to put PUMA's workout gear to the test.

This move to more wellness-inspired activations speak to the brand's transition from a clothing retailer to a lifestyle brand that's synonymous with leading an active lifestyle.

Image credit: PUMA