Emma Mulholland on Holiday has collaborated with Vans, resulting in four new footwear silhouettes that are joined by a selection of apparel and accessories. The collection is advertised as gender neutral, fusing Emma Mulholland’s summer holiday-inspired wear with Vans’ casual, skatewear-focused aesthetic. The release includes the ‘Sk8-Hi Tapered,’ ‘Slip-On,’ and ‘Old Skool’ silhouettes, all decorated with Y2K-inspired patterns, motifs, and shades.
In addition, the collection also offers a hoodie and bike short set, a pair of overalls, and graphic T-shirts with Emma Mulholland on Holiday’s signature designs. The Emma Mulholland on Holiday x Vans collaboration is now available online.
Emma Mulholland, founder of the 'On Holiday' brand, shared in a press release: “We are very excited to be collaborating with Vans. We wanted the shoes to encapsulate both brands and pulled from our signature prints and colorways. The shoes will take you on Holiday no matter where you wear them.”
Image Credit: Vans
Key Themes Behind This Trend
- Summer-inspired Fashion Collections
- Fashion brands can collaborate with popular footwear brands to create summer-inspired collections.
- Gender-neutral Fashion
- There is an opportunity to create more gender-neutral fashion collections that cater to a wider audience.
- Y2k-inspired Designs
- Fashion brands can incorporate Y2K-inspired patterns, motifs, and shades into their designs.
Where This Applies
- Fashion
- Fashion brands can collaborate with popular footwear brands to create summer-inspired collections.
- Footwear
- Footwear brands can collaborate with fashion brands to create summer-inspired collections.
- E-commerce
- E-commerce platforms can cater to consumers looking for summer-inspired fashion collections through curated collaborations.
