It looks like the ELLE Russia May 2013 editorial received quite the unorthodox shipment. Although it is only natural that gorgeous haute couture gowns are shipped around the world, to have a model shipped along right with them is pretty bold. Leaning out of human-sized crates or sitting right on top of them, Iza Olak nevertheless looks right at home.
Shot by photographer Åsa Tällgård with a set designed by Cedric-Cyril Colonges and Alexandra Rivet, the ELLE Russia May 2013 editorial was styled by fashion director Daria Anichkina. She pulled strikingly glamorous designs from the likes of Valentino, Dior and Chanel Haute Couture. Showcasing a range of silhouettes, colors and textures, the Polish beauty's wardrobe will make women swoon. Makeup and hair was done by Karin Westerlund and David Delicourt.
Why This Trend Is Growing
- High Fashion Editorials
- The trend of incorporating bold and unconventional concepts into high fashion editorials presents an opportunity for disruptive innovation in the fashion industry.
- Global Fashion Shipping
- The increasing reliance on global shipping of haute couture garments opens up opportunities for disruptive innovation in logistics and supply chain management.
- Collaborative Fashion Photography
- The trend of collaboration between photographers, set designers, and stylists in fashion editorials creates new opportunities for disruptive innovation in the creative industry.
Industries Being Reshaped
- Fashion
- The fashion industry has the potential for disruptive innovation in terms of incorporating unconventional concepts into high fashion editorials.
- Logistics
- The logistics industry has the opportunity to innovate and optimize global shipping processes for high-end fashion brands.
- Creative
- The creative industry, including photography, set design, and styling, can explore new disruptive innovation opportunities through collaborative projects in the high fashion editorial space.
