The ELLE France 'Beauty Idol' editorial showcases beauty looks that span over different decades. From 90s boldness to Brigitte Bardot glamourpuss and hippie chic, there is a look to satisfy everyone's specific vintage cravings. Aside from the tell-tale variation between each beauty look, the overall finish is as natural as possible, which appeals to contemporary women's sensibilities.
Shot by photographer Gemma Booth, the ELLE France Beauty Idol editorial appeared in the June 15th, 2012, edition of the fashion weekly. It stars model Ashley Smith. The blonde beauty was styled by Chloe Dugast, who chose to work with an all-American wardrobe filled with casual denim and rock and roll looks to complement the makeup and hair. The editorial offers great inspiration for summer.
Why This Trend Is Growing
- Generational Makeup Trends
- Brands can leverage the popularity of vintage beauty looks to create makeup products aimed at different generational segments.
- All-american Fashion Style
- Fashion labels can experiment with an all-American wardrobe to complement vintage makeup looks for more editorial campaigns.
- Minimalism in Beauty Photography
- Minimalistic beauty photography showcasing natural makeup looks can be a disruptive innovation opportunity in beauty campaigns.
Industries Being Reshaped
- Cosmetics
- Cosmetics brands can use generational makeup trends to launch products that cater to different age segments.
- Fashion
- Fashion brands can explore the use of all-American wardrobe styles to complement vintage beauty trends to attract diverse customers.
- Beauty Photography
- Beauty photographers can innovate and showcase natural makeup looks that appeal to contemporary women's sensibilities for beauty campaigns.
