Ethereal Brit-Inspired Editorials

The ELLE China May 2014 Cover Shoot Stars Ming and Amber

The ELLE China May 2014 cover shoot puts an ethereal spin on classic Brit style. Elegant and sophisticated in a typical ladylike fashion, the looks are captured in a dreamy 'Alice in Wonderland' state, which is a perfect theme for the spring season. Filled with soft light, pastel colors and earthy touches of nature, the images embrace surreality for a beautiful effect.

Starring models Ming Xi and Amber Anderson, the ELLE China May 2014 cover shoot is appropriately titled 'The Brit Wonderland.' The brunette beauties were outfitted by stylist Cloe Dong, who predominantly pulled delicate and feminine pieces from the Burberry Spring 2014 collection. Hair by Keiichiro Hirano and makeup by Marina Keri perfected the looks. The whimsical set design was created by Anna Sibiera-Paleologue.

Ethereal Brit-inspired Fashion
Disruptive innovation opportunities could include the use of sustainable fabrics, virtual and augmented reality for online shopping, and customization through technology.
Dreamy Alice in Wonderland Theme
Disruptive innovation opportunities could include themed restaurants and cafes, immersive theater experiences, and themed entertainment parks.
Soft Light and Pastel Colors in Photography
Disruptive innovation opportunities could include advancements in photography technology, visual storytelling and effects, and virtual and augmented reality applications.

Industries Being Reshaped

Fashion Industry
The fashion industry can disruptively innovate through the use of sustainable fabrics, virtual and augmented reality for online shopping, and customization through technology.
Entertainment Industry
The entertainment industry can disruptively innovate through themed restaurants and cafes, immersive theater experiences, and themed entertainment parks.
Photography Industry
The photography industry can disruptively innovate through advancements in photography technology, visual storytelling and effects, and virtual and augmented reality applications.
SCORE
5.8 out of 10
GENDER
10% Men90% Women
MARKETTop markets: Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 94%
Activity 72%
Freshness 8%