Iconic skate brand Element is celebrating its 30th anniversary with the launch of its Fall/Winter 2022 collection, which aims to pay homage to the label's skateboarding roots while offering a range of garments that are ready for outdoor exploration.
The new collection features a variety of utility-focused pieces. For example, technical jackets arrive made from a micro-ripstop fabric while borrowing design elements from 80s-era mountaineering gear. However, the collection also delivers a range of rugged autumnal pieces, such as fleece sweaters, undyed denim jeans, caps, and flannel shirts. In addition, it features a range of women's items, which mirror the casualness of the men's styles. For example, these include casual patterned skirts, fleece gilets, and jumpsuits.
Image Credit: Element
Key Themes Behind This Trend
- Urban Outdoor Fashion
- The combination of skateboarding aesthetics and outdoor functionality offers new opportunities for unique hybrid apparel collections.
- Retro-inspired Mountaineering Gear
- Reviving 80s-era design elements in outdoor gear and apparel can attract nostalgic consumers and create distinctive product lines.
- Eco-conscious Undyed Denim
- The use of undyed denim highlights sustainable fashion practices and caters to environmentally conscious consumers.
Where This Applies
- Fashion and Apparel
- Incorporating outdoor functionality and skateboarding aesthetics in fashion can help brands innovate and reach a wider audience.
- Outdoor and Adventure Gear
- Bringing retro design elements and incorporating modern technology can reinvigorate the outdoor gear market and attract new customer segments.
- Sustainable Fashion
- Emphasizing eco-friendly materials, such as undyed denim, allows fashion brands to align with consumer values and drive sustainable innovation.
