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The 7 Diamonds SS12 Campaign is a Rugged Take on Menswear

 - Feb 7, 2012
References: 7diamonds
The 7 Diamonds SS12 lookbook brings out a rugged man's escapist world. With cool rock and train backgrounds, it brings a creative feel to the not-so ordinary photo shoot. The 7 Diamonds line includes everything from leather jackets to premium denim. If you are planning on getting away this spring, I hope this inspires you to do it in style. This shoot also brings out a feel of subtle camaraderie.

Here, some of the sceneries look space-like while others bring out an almost urban feel with the train and bridge settings. Well if you feel like escaping for a little bit feel free take a look at the The 7 Diamonds SS12 lookbook.