A environmental campaign started by ordinary citizens is calling for a peanut butter diet.
It's called the The PB&J Campaign, but it's not restricted to peanut butter and jam sandwiches. The premise is that eating plant-based foods will do less harm to the earth then eating animal and fish products.
"Each time you have a PB & J you shrink your carbon footprint, you reduce greenhouse gas emissions and water pollution, and cut back on habitat destruction, and you conserve water," PB&JCampaign.org explains.
They emphasize that every time you choose to eat plant-based foods, and non-dairy products like soy milk, you're helping the environment.