Eastside Golf is debuting a new footwear offering in collaboration with Jordan Brand as the latter moves toward incorporating more golf-centric styles into its rotation. The forthcoming release spotlights a pair of nubuck sneakers that have been dipped in a deep shade of navy blue, while black accents, indigo interior liners, and orange Eastside Golf branding accentuate the darker tones of the colorway.
References to Eastside can also be found on the hang tags, in addition to the green and orange insoles being nods to the fairways and sandy bunkers that are seen in competitive golf events.
The Eastside Golf x Air Jordan 1 Low collaboration will launch sometime in the last half of 2022.
Image Credit: Nike
Why This Trend Is Growing
- Golf-inspired Sneakers
- Opportunity to create more golf-inspired styles in collaborations between fashion and sportswear brands.
- Low-cut Nubuck Sneakers
- Disruptive innovation opportunity to design low-cut nubuck sneakers in various colorways for everyday use and athletic activities.
- Branding for Golfing
- Opportunity to integrate branding elements that reflect competitive golf events into athletic footwear designs.
Industries Being Reshaped
- Athletic Footwear
- Disruptive innovation opportunity to design stylish and functional athletic footwear, particularly those inspired by golfing, for athletes and the general market.
- Fashion
- Opportunity for fashion and sportswear brands to collaborate and create unique products that combine the style of fashion with the functionality of sportswear.
- Sports Equipment
- Opportunity to integrate golf-inspired design elements into sports equipment for golf enthusiasts and professionals.
