e Deal du Jour is a new French website that is trying to take the daily deal concept and inject a little romance into it. e Deal du Jour is a website for women (or gay men) that profiles one man a day. Ladies will be able to see the profiled man's picture, bio and what he is looking for in a woman all on one page.
The e Deal du Jour site also provides users with the option to sign up for a paid membership, which gives them access to archived and upcoming profiles. One feature that sets e Deal du Jour apart from other Internet dating sites is the counter displayed next to the profile picture of each man. Since each man only gets one day of fame, interested women only have a limited amount of time in which to contact them. Another interesting tidbit is that a woman's version of e Deal du Jour may be making its way to the Internet sometime soon. Color me excited.
Key Themes Behind This Trend
- Daily-deal Dating
- Combining the concept of daily deal with online dating is a disruptive innovation opportunity.
- Limited-time Offerings
- Creating a sense of urgency by offering limited-time profiles can be a new innovation for online dating platforms.
- Exclusive Memberships
- Offering exclusive memberships with access to archived and upcoming profiles can be a disruptive innovation in the online dating industry.
Where This Applies
- Online Dating
- The online dating industry can benefit from integrating the concept of daily deals and creating a sense of urgency for users to connect.
- E-commerce
- Daily-deal dating may create a new market for e-commerce sites to partner with online dating platforms.
- Digital Marketing
- Digital marketing companies can work with online dating platforms to create exclusive membership programs and offer engaging content like daily profiles.
