G-SHOCK and Bodega work together to introduce a new version of the DW-6900 watch as a part of an ongoing project that highlights the watch label's 35th anniversary. The new design spotlights the concept of 'hiding in plain sight,' which directly references the Bodega storefront.
Some detail elements include a resin construction, co-branded textual graphics, and a matte black finish. Notably, the text "hidden in plain sight" adorns the watch band in a contrasting white color to further emphasize the theme. The packaging is unique as well, following the same concept -- it is compact into a soup can to highlight the idea that words can easily be hidden in a simple bowl of alphabet soup.