Durable Trail-Ready Sneakers

norda Unveils Its Latest Ultra High-Tech Fabricated 002 Sneakers

Montreal-based brand norda has revealed its latest durable trail-ready sneakers called the 002. The brand labels the sneakers as the "world's most responsive trail running shoe." Previously, the 001 sneakers already contained ultra high-tech fabrication, and now the 002 sneakers have new upgrades in their material and construction.

The 002 sneakers come in two color choices: white uppers with black midsoles and soles or black uppers with white midsoles and soles. Both color choices have a three downward-facing lines design and norda's logo branding on the uppers. The sneakers feature an upper made from bio-based Dyneema fabric, a synthetic textile twice as strong as Kevlar but only weighs half. The midsole has a lower stack height for an improved ground feel and stability. The sneakers have a Vibram SLE midsole and sole for extra traction. There is also extra padding around the sneakers' collar for comfort. The sneakers are available for purchase for $295.

Image Credit: norda

Durable Trail-ready Sneakers
norda's innovative trail-ready sneaker design that features bio-based Dyneema fabric and Vibram SLE sole for added durability
Ultra High-tech Fabrication for Footwear
the use of high-tech fabrication in the creation of norda's 001 and 002 sneakers for better performance
Sustainability in Footwear
norda's use of bio-based Dyneema fabric in their 002 sneakers as a more sustainable option

Who This Affects Most

Footwear
norda's trail-ready sneakers with their use of high-tech fabrication and durable materials can disrupt the footwear industry
Outdoor Sports
the durable and trail-ready design of norda's 002 sneakers can offer an edge to outdoor sports enthusiasts
Athletic Performance Wear
norda's 002 sneakers' high-tech fabrication, design and elements such as the Vibram SLE midsole and sole can offer an innovative edge in athletic performance wear
SCORE
3.1 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 52%
Activity 25%
Freshness 16%