Nike Announces the Launch of the Dunk Low Disrupter 2 in Malachite
Niko Pajkovic — January 8, 2022 — Fashion
References: nike & modern-notoriety
It has been two years since the much-hyped release of Nike's Dunk Low Disrupt -- a sleek low-top designed specifically for women -- and the sportswear giant is back to announce the launch of its stylish sequel, the Dunk Low Disrupt 2.
Compared to its predecessor, the Dunk Low Disrupt 2 more closely resembles Nike's classic Dunk Low silhouette. Here, the sneaker's outsole stays true to the original model while its heel is covered with a unique plastic overlay. Meanwhile, an extra eyelet has been added to the side of the toebox, and its standard eyelets have been double layered.
Nike has only revealed one colorway for the new shoe called 'Malachite.' The new color scheme features an off-white canvas combined with green suede and blue detailing.
Image Credit: Nike
Compared to its predecessor, the Dunk Low Disrupt 2 more closely resembles Nike's classic Dunk Low silhouette. Here, the sneaker's outsole stays true to the original model while its heel is covered with a unique plastic overlay. Meanwhile, an extra eyelet has been added to the side of the toebox, and its standard eyelets have been double layered.
Nike has only revealed one colorway for the new shoe called 'Malachite.' The new color scheme features an off-white canvas combined with green suede and blue detailing.
Image Credit: Nike
Trend Themes
1. Women's Sneaker Revival - As women's sneaker culture continues to gain popularity, there is a growing demand for stylish and unique low tops, creating an opportunity for disruptive innovation in this segment.
2. Retro Designs with Modern Twist - With the release of the Dunk Low Disrupt 2, Nike illustrates the popularity of retro designs with modern updates, creating opportunities for innovation by combining nostalgia with contemporary features.
3. Sustainable Footwear - As fashion consumers prioritize sustainability and environmental impact, there is an opportunity to disrupt the footwear industry by creating eco-friendly and ethically sourced low top sneakers.
Industry Implications
1. Athletic Footwear - With Nike's announcement of the Dunk Low Disrupt 2, athletic footwear remains a lucrative industry, creating a space for innovative designs and materials to stay competitive in the market.
2. Fashion and Apparel - Sneakers have become fashion staples, offering opportunities for manufacturers to collaborate with designers and artists to create unique and collectible pieces that integrate fashion and function.
3. Sustainable Fashion - The demand for sustainability in fashion is increasing, creating opportunities for footwear companies to invest in eco-friendly materials and production methods, and to communicate these initiatives to responsible consumers.
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