For their Spring 2010 menswear collection D’Squared sent models down the runway wearing layered outfits of camping gear. If those model were in the wild, they would be ready for anything!
There are a lot of people who detest camping, but I do think that this D’Squared Spring 2010 collection will help raise camping’s unfashionable image.
Implications - Menswear is more stylistic and abstract than ever, with the modern man demanding just as much opportunity for self expression as women. Some recent innovations even involve makeup for men, signifying a shift in what is expected of males today. Though the heterosexual male is still exactly that, there is no longer an effeminate association with being a stylish man.