DIVINITIES is launching Drop 1 of its Spring/Summer 2022 collection on HBX, which builds on nostalgic themes and fashion trends of the past. The collection features highlights like the ‘Destroy and Rebuild’ T-shirts, which depict the iconic Godzilla character consuming a car full of people. The ‘Problem Solver’ T-shirt uses Mathilda’s character from Leon: The Professional.
The collection spotlights a variety of cozy silhouettes like the ‘Smile Pullover Hoodie’ and the matching ‘Smile Mesh 5-Panel Trucker Cap,’ both clad in shades of green. The playful hat features a postcard graphic that says, “Smile and never let the sun set on your troubles!”
The campaign visuals feature Jacob Ortega, Larry Rosales, and Cruz shot by Chris Hong. The DIVINITIES capsule is now available on HBX with more offerings on the way.
Image Credit: Chris Hong
What Makes This Trend Stand Out
- Nostalgic Fashion Trends
- Opportunity to create disruptive clothing designs that tap into past fashion styles.
- Icon-celebrating Apparel
- Opportunity to create clothing that features iconic characters and elements from pop culture.
- Cozy Silhouettes
- Opportunity to create comfortable yet stylish clothing designs.
Sectors Adopting This
- Fashion Industry
- Opportunity to create unique and innovative clothing designs that appeal to nostalgia.
- Entertainment Industry
- Opportunity to collaborate with fashion brands to create clothing featuring iconic characters and elements from movies, TV shows, and other media.
- Retail Industry
- Opportunity to sell and market nostalgic and iconic clothing designs to consumers looking for unique and memorable fashion pieces.
