The timepiece market is flooded with designs that are inherently expensive, but the Cooper Submaster Military Divers Watch looks to balance price and quality seamlessly. Currently funding on Kickstarter, the timepiece comes in several color options and is priced dramatically less than a Rolex or other high-end diving watch. The stainless steel case encompasses an automatic movement and features a number of stylistic features that add a certain charm to the overall design aesthetic.
The luxury market is expanding, but with this expansion the market for more affordable variations are coming about. The Cooper Submaster Military Divers Watch looks to satisfy those who are looking for a premium watch that'll last for years, but that won't cost as much as a vehicle to purchase.
What's Driving This Trend
- Affordable Luxury Watches
- The trend of affordable luxury watches is growing, providing opportunities for companies to disrupt the traditional high-end market.
- Crowdfunding Campaigns for Luxury Watches
- More luxury watch brands are turning to crowdfunding as an alternative method of funding and to gauge consumer interest.
- Stylish Diving Watches
- The trend towards combining style with practicality in diving watches offers opportunities for innovation in design and materials used.
Who This Affects Most
- Luxury Watch Industry
- The luxury watch industry can disrupt their own market by offering more affordable options that still look and function like high-end timepieces.
- Crowdfunding Platforms
- Crowdfunding platforms are a growing industry and can provide opportunities for partnering with luxury watch brands for product launches.
- Marine Equipment Industry
- Innovations in materials and design of diving watches can lead to disruptive products in the marine equipment industry.
