This commercial for the Samsung S8300 Ultra Touch mobile phones may not win an award for outstanding special effects, but it's fun to watch at least once.
My favorite part is the disco dancing baby chicks and the hamsters stuffing their faces with popcorn.
The ad was created by advertising agency The Viral Factory.
Implications - Commercials don't always have to be incredibly cerebral or groundbreaking to make an impact. As this commercial shows with its dancing creatures, simply getting the attention of your target audience can sometimes be all you need to do in order to convey your brand or your product. For the consumer not looking to have to deconstruct the message being communicated to them, that is definitely an appealing prospect.