Dina Lohan (Lindsay Lohan's mom) has recently announced plans to launch her very own footwear line, Shoe-Han. Not only is the reality star dipping her toes into designing, she is also announcing plans to be the spokeswoman for LoveMyShoes.com.
LoveMyShoes.com has plans to carry Shoe-Han by Mother's Day 2010. Dina Lohan will be discussing details for this new venture at a press conference on October 8th.
Implications - Now that the recent economic downturn is over, consumers are feeling less anxious about their long-term financial well-being. As a result, this group has returned to caring about their health and taking better care of themselves. Companies should create products (like shoes) that enable customers to engage with a healthier lifestyle.