The Diesel Spring/Summer 2011 ad campaign is huge! With tons of pictures, this campaign is called "Diesel Island: Land of the Stupid, home of the Brave." The previous campaign was all about "being stupid," so I guess they're not giving up on that notion!
Clothing choices feature hot denim looks, khakis and colorful bikinis. The Diesel Spring/Summer 2011 ad campaign makes being stranded on an island actually look fun!
Implications - Businesses that successfully portray their products and services as providing consumers with an unusual or original experience will see big returns from today's market. Consumers are constantly seeking different ways to encounter brief moments of escape from their daily responsibilities.