Here is a pretty witty and extremely funny campaign for Diesel's 'Sister Yes' eyewear. The tagline "Protect your eyes" is used with hilarious shots of asscracks, granny underwear and a fat old lady at the beach in a swimsuit. The campaign was created by Miami Ad School, Sao Paulo, Brazil with art direction by Pedro Henrique Fernandes.
Implications - Funny campaigns are always a nice change from models and dressed-up products. It's a unique way to reach the audience without being too overbearing or pretentious. The added comic relief connects the product and the audience a little more considering how a good laugh implies that the company knows its target population well. It's a marketing technique that works for any small-time or big-time company that wants to find a way to connect with the public.
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