Vibrantly Dynamic Running Shoes

PUMA Adds Two New Sneakers to the Deviate Series

PUMA introduces two new silhouettes which join its ongoing Deviate series. The Deviate NITRO 3 and the Deviate NITRO Elite 3 are impressive models that optimize speed and performance and aid runners in reaching their potential. The Deviate NITRO 3 is meant for frequent running which is reliable due to the engineered NITROFOAM technology that ensures comfort and responsiveness.

It also has the carbon fiber PWR Plate which delivers a smooth source of speed during runs and is rounded out by the PUMAGRIP for traction across various surfaces. The Deviate NITRO Elite 3 is designed to be a race day shoe as it boasts a lightweight feel to reach a personal best backed by the aforementioned NITROFOAM Elite. It is further supported by a nitrogen-infused foam technology for energy return and a stiff carbon fiber PWR Plate for propulsion and speed.

Image Credit: PUMA

Carbon Fiber-infused Running Sneakers
Utilizing carbon fiber PWR Plates, these sneakers provide enhanced speed and propulsion for competitive runners.
Nitrogen-infused Foam Technology
Innovative nitrogen-infused foam in these shoes offers superior energy return, shifting the focus to performance enhancement in athletic footwear.
Versatile Traction Systems
PUMAGRIP ensures reliable traction on diverse surfaces, catering to the growing demand for versatile running shoe outsoles.

Who This Affects Most

Athletic Footwear
The introduction of NITROFOAM technology indicates a progressive approach in creating high-performance, comfortable running shoes.
Sports Technology
The integration of carbon fiber and nitrogen-infused foam reflects advancements in material science within sports gear.
Competitive Sports Equipment
Lightweight and performance-driven sneakers like the Deviate NITRO Elite 3 are pivotal in the evolution of competitive running gear.
SCORE
4.6 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 56%
Activity 52%
Freshness 30%

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