Acne Studios introduces its latest denim collection made for the Fall/Winter 2021 season, celebrating its roots and how the brand originated. Started by Jonny Johansson, he creatively crafted 100 pairs of raw denim jeans marked with red stitching details back in 1996.
He gave them out to his friends and family before establishing the fashion house that Acne Studios is known to be today. For Johansson, he knows that denim is the ideal material for experimenting with different design elements and has always remained at the very core of Acne Studios. The new pieces are designed with retro camping and outdoor living environments in mind. This gives off a nature inspiration with subtle touches and washes from clay, for example.
Image Credit: Acne Studios