Dark Bohemian Fashion

The Easy Rider Photoshoot for Free People Stars Martha Hunt

Free People embraces dark bohemian fashion for the upcoming fall season. Instead of ditching the free-spirited wardrobe all together, which would be unorthodox for the American fashion brand, the brand simply adopted an edgier palette that is perfect for autumn. Not to mention that it complements the use of thigh-high leather boots, fur collared jackets and studded sweatshirts.

Starring model Martha Hunt, the dark bohemian fashion is central in the Free People's latest catalog titled Easy Rider. For those who want to embrace a light palette for the fall season, the August 2014 lookbook starring Joan Smalls is a great reference. Effortlessly glamorous, the dark bohemian fashion is made for those who want a rock and roll element in their wardrobes without sacrificing femininity.

Dark Bohemian Fashion
Opportunity to create edgier, autumn-inspired fashion collections with a rock and roll element.
Thigh-high Leather Boots
Potential to design new styles and variations of thigh-high boots for the fall season.
Fur Collared Jackets
Chance to innovate with fur collared jackets, incorporating unique design elements and materials.

Who This Affects Most

Fashion
Fashion brands can explore dark bohemian fashion to create new collections and attract customers with edgier tastes.
Footwear
Opportunity to introduce new styles of thigh-high leather boots that meet the demand for edgier and autumn-inspired fashion trends.
Outerwear
Potential to design and manufacture fur collared jackets that cater to customers seeking autumn-inspired fashion with a rock and roll element.
SCORE
5.5 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 89%
Activity 67%
Freshness 8%

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