The Tumblr site 'Dads Are the Original Hipster' takes a look at this parental figure and shows us how he was hipster before hipster was cool.
Taking vintage photos of fathers from their glory days, the Tumblr site analyzes just how hipster each father was. From mustaches paired with black, thickly rimmed glasses to drinking Pabst Blue Ribbon and wearing incredibly small running shorts, the hipsterific images on this Tumblr site point out that the things defining today's hipsters have been done before.
The site itself is ironic in regards to hipsters, who are known for liking things before they are cool. Clearly, hipsters may need to check out the 'Dads are the Original Hipster' website and realize that dads truly did it first.
Why This Trend Is Growing
- Vintage Hipster Lifestyle
- Opportunity for companies to create and promote products that encapsulate vintage hipster culture.
- Nostalgia Marketing
- Marketers should look to create campaigns that speak to the nostalgia of the past to target the millennial generation.
- Redefining Cool
- Reassessing what it means to be 'cool' in today's society given the cyclical nature of trends.
Industries Being Reshaped
- Fashion
- Designers and retailers can create clothing and accessories inspired by vintage hipster style, and target consumers looking for unique and authentic pieces.
- Marketing
- Brands can tap into the nostalgia marketing trend to connect with customers and build loyalty by creating authentic campaigns that speak to their past experiences.
- Food and Beverage
- Companies can capitalize on the cyclical nature of trends by bringing back popular food and drink options from the past to appeal to nostalgic consumers.
