D-reizen Goudvissen Hotel at Amsterdam's Schiphol Airport
Elsa Blaine — July 5, 2009 — World
References: d-reizen.nl & nrc.nl
Amsterdam’s Schiphol airport is the new home of a hotel for goldfish. Travel agent D-reizen, with the help of Olympic swimming champion Maarten van der Weijden, has opened the Goudvissen Hotel so travelers have a safe place to leave their pet fish while they are on vacation.
A display aquarium has been set-up to look like a beach-front hotel complete with lounge chairs and 80 resident goldfish. However, the actual fish-sitting takes place in “private suites, so that they don’t get mixed up and catch each others’ diseases, D-reizen director Steven van Nieuwenhuizen explained.”
The fishy resort, inspired by the travel agent D-reizen, who uses an animated goldfish in its advertising, opened June 24, 2009.
A display aquarium has been set-up to look like a beach-front hotel complete with lounge chairs and 80 resident goldfish. However, the actual fish-sitting takes place in “private suites, so that they don’t get mixed up and catch each others’ diseases, D-reizen director Steven van Nieuwenhuizen explained.”
The fishy resort, inspired by the travel agent D-reizen, who uses an animated goldfish in its advertising, opened June 24, 2009.
Trend Themes
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Pet Hotels — There is a growing trend in pet hotels for various pets, such as goldfish, which offers a new business opportunity for pet hotel operators.
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Creative Pet Care Services — The creation of innovative pet care services, such as the goldfish hotel, offers disruptive innovation opportunities for entrepreneurial businesses in the pet care industry.
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Airport Business Services — The development of unique business services, such as the goldfish hotel at Schiphol airport, presents disruptive innovation opportunities for businesses to offer specialized services at airports.
Industry Implications
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Pet Care Industry — The pet care industry has opportunities to expand beyond traditional services and offer a wider range of pet care services, including goldfish hotels.
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Hospitality Industry — The hospitality industry can disrupt the market by offering unique services such as goldfish hotels that cater to pet owners.
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Airport Services Industry — Airports can create new streams of revenue by offering bespoke services like a goldfish hotel, that can attract a wider range of travelers and provide them with a unique and memorable experience.
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