As consumers search for more personalized fashions to suit their tastes and style, retailer ShiftWear lets shoppers create their very own customized sneakers using their smartphone devices or tablets. This allows consumers to add their own touches to their footwear that is embedded into a wearable tech upper that can be reset with new designs every 30 days.
The SwiftWear technology offers consumers the ability to wear their own designs as if they are the constructors of the shoe. The shoe features a specially designed smart upper that incorporates the pattern directly onto the shoe via the design made on a smartphone. The pattern and designs can be changed periodically while the shoe silhouette stays the same.
While SwiftWear only offers one style of shoe to-date, the technology opens up room for other brands to step in and apply the process to new styles for further personalization.
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