The Cushnie et Ochs Fall 2011 campaign features body-hugging silhouettes. The palette for this collection is mostly neutrals of black, beige and white. What makes this collection unique is the brand's use of geometric cutouts -- the collection relies heavily on diagonal patterns and free-flowing fabrics. Models Ranya, Anne Sophie and Lydia manage to portray indigenous persons in this desert-styled shoot, complete with slicked hair adorned with a single feather. Additionally, one outfit is shot sans model, with a cross acting as the wearer.
The images for the lookbook are mostly monochromatic, although some are shot in color with a deep yellow filter. The catalog was shot by Hugh Lippe and styled by Keegan Singh in Cushnie et Ochs' latest styles.
What Makes This Trend Stand Out
- Body-hugging Silhouettes
- Opportunity for disruptive innovation in the fashion industry with the development of new materials and technologies to create form-fitting and comfortable clothing.
- Geometric Cutouts
- Opportunity for disruptive innovation in the fashion industry by integrating laser cutting technology to create intricate and unique designs.
- Monochromatic Lookbook
- Opportunity for disruptive innovation in the photography industry by exploring different techniques and filters to create visually striking monochromatic images.
Sectors Adopting This
- Fashion
- Opportunity for disruptive innovation by incorporating indigenous-inspired designs and materials into mainstream fashion collections.
- Textile
- Opportunity for disruptive innovation by developing new fabrics that offer both stretch and breathability for body-hugging silhouettes.
- Photography
- Opportunity for disruptive innovation by experimenting with various filters and editing techniques to achieve unique and visually appealing monochromatic images.
