You’ve gotta love these crucifix shaped brushes by Fredrikson Stallard, London… although I love the price less; at $108 and $98 a piece, they’re pretty pricey.
These crucifix brushes are just the newest example of religious imagery being used in housewares and as other unholy gadgets.
Implications - Religion is getting remixed with a wide variety of paraphernalia. Crosses, symbols of saints and bibles are all making their way into the hands of consumers in unlikely ways. Crucifix brushes are only one example of how religion has now become a consumable product. Brands that have the ability to associate themselves with this large consumer base will find economic salvation.
Key Themes Behind This Trend
- Religious Imagery
- The use of religious symbols and imagery in unconventional consumer products is growing.
- Remixing Religion
- Religion is being combined with various consumer goods, creating unique and unexpected products.
- Religious Consumerism
- Religion is becoming a marketable and consumable product, opening opportunities for brands to tap into this consumer base.
Where This Applies
- Home Decor
- Home decor companies can explore incorporating religious symbols and imagery into their product designs, offering unique and religiously inspired options to consumers.
- Fashion Accessories
- Fashion accessory brands can create religious-themed products like jewelry or bags, appealing to consumers looking to express their faith through their personal style.
- Gift and Novelty
- Gift and novelty retailers can add religiously themed items to their product offerings, catering to a niche market interested in religious iconography.
