Crown Affair, a woman-owned haircare brand founded by Dianna Cohen, is a cult favorite in the world of chic haircare offerings. The brand recently unveiled its first merchandise collection, which spotlights a limited edition crewneck sweatshirt that is made with combed cotton. Arriving in a pure ivory white, the sweatshirt features Crown Affair’s logo on the chest and ‘Take Your Time’ written on the sleeve. The sweater is made to be slightly oversized and cropped, making it ideal for lounging around the house or for a cozy winter ensemble.
The Crown Affair sweatshirt retails for $145 USD and is available in sizes small to extra-large. The apparel offering is available on the brand's website in limited quantities.
Image Credit: Crown Affair
Why This Trend Is Growing
- Direct-to-consumer Merchandise Collections
- There is an opportunity for established brands to expand and diversify their product offerings by launching their own merchandise collections featuring limited edition items for their loyal customer base.
- Logomania Apparel
- Apparel featuring a brand's logo front and center is a rising trend, as consumers look for ways to show off their affinity for their favorite brands.
- Sustainable Comfort Fashions
- Consumers are increasingly interested in purchasing clothing items made from sustainable materials that prioritize comfort and coziness, presenting an opportunity for environmentally-conscious brands to capture this market demand.
Industries Being Reshaped
- Fashion
- Established fashion brands can consider launching their own merchandise collections as a new revenue stream and way to offer limited edition items to their customer base.
- Beauty
- Beauty brands can explore the idea of launching their own limited edition merchandise collections to further solidify their brand identity and reach a wider consumer base.
- Textile Manufacturing
- As sustainability becomes a growing concern for consumers, there is an opportunity for textile manufacturers to increase the variety of materials used to create comfortable and eco-friendly clothing items.
