Crearmoda is a brilliant new 3D design tool that gives aspiring fashion designers the opportunity to create their own garments. After a creation has been designed, it is then turned around to the Crearmoda community for voting.
Crearmoda develops garments that receive lots of votes wherever possible. This is truly an ingenious and innovative business that puts the power in the hands of the artist. Crearmoda makes it easy for fashion designers to create and share their visions with the world.
Implications - Consumers are looking towards technology to empower them by simplifying some process or removing barriers. Youth consumers are looking to be creators more and more rather than passive consumers. Companies ought to take this mindset into account when creating products and marketing campaigns geared towards this demographic.