Craig Green has introduced his newest collaborative offering with adidas dubbed the ‘CG SCUBA PHORMAR,’ a silhouette that was initially previewed during the Fall/Winter 2021 season. The sneaker utilizes a Strobel construction, Scuba outsole, and adidas’ iconic Stan Smith leather uppers as its main design points.
When it comes to accessories, this silhouette incorporates a wraparound tension cord that connects to the Scuba sole unit. The ‘CG SCUBA PHORMAR’ arrives in beige, black, and the Stan Smith-inspired white and green. For this iteration, adidas’ Trefoil logo has been reimagined to reference ancient artifacts in order to convey the relationship between past and future.
The ‘CG SCUBA PHORMAR’ from Craig Green and adidas launches on Oct 31, 2022 via the official adidas website.
Image Credit: adidas
Why This Trend Is Growing
- Co-branded Sneakers
- Collaborations between brands on sneakers, creating unique designs and styles for consumers.
- Innovative Sneaker Design
- The use of unconventional materials, colors, and designs to create unique and modern sneaker silhouettes.
- Personalized Sneaker Accessories
- The incorporation of unique and personalized accessories on sneakers that both add functionality and aesthetic appeal to the shoe.
Industries Being Reshaped
- Footwear
- The sneaker industry can offer unique collaborative opportunities with other brands to produce limited edition products that generate interest among consumers.
- Fashion
- The fashion industry can look to innovative sneaker designs and collaborations to expand their product offerings and tap into the sneaker market.
- Athletic Retail
- The athletic retail industry can consider incorporating personalized sneaker accessories into their merchandising to add value to their offerings and drive sales.
