The spirit of crafty fashion and DIY lives through on the runway as JW Anderson debuts his menswear and womenswear offerings for the Spring/Summer 2020 season.
The presentation is rich both in colors and in textures. The silhouettes are vaguely uniform as knit crown hats, slouchy tops with cut-out ribs, and pullovers with tassels pierce through the traditional. With these garments, the designer wanted to take the style in the direction of crafty fashion that is "more refined and artful." In doing so, JW Anderson also disrupts the generational barrier of knitwear, moving it to a more contemporary light.
Fitting the aesthetics of the crafty fashion, the SPring/Summer 2020 collection was debuted at the Lafayette Anticipations in Paris.
Photo Credits: Highsnobiety/ Julien Tell
Why This Trend Is Growing
- Crafty Fashion
- Disruptive innovation opportunity: Explore new ways to combine traditional craftsmanship with modern fashion design.
- Knitwear Revolution
- Disruptive innovation opportunity: Develop innovative techniques and materials to push the boundaries of knitwear in contemporary fashion.
- DIY Influences
- Disruptive innovation opportunity: Create platforms or services that empower consumers to embrace DIY fashion and customization.
Industries Being Reshaped
- Fashion and Apparel
- Disruptive innovation opportunity: Integrate technology into fashion production processes to enhance creativity and customization.
- Textile Manufacturing
- Disruptive innovation opportunity: Develop sustainable and eco-friendly materials for knitwear production to meet growing demand for ethical fashion.
- Craft and Hobby
- Disruptive innovation opportunity: Build online communities and marketplaces that connect DIY fashion enthusiasts and provide resources for skill development.
